Thinking of Creating a Rewards Program?
One of Savvy Marketing’s clients is creating a rewards program to increase customer engagement across their product portfolio. They are starting from a blank slate and need to determine branding,...
View Article3 Perspectives on Paywalls
Writers creating content worthy of a paywall. The good news is that paywalls are actually working well for publications with considerable scale like the Wall Street Journal, The Economist and The New...
View ArticleB2B Social Selling as easy as 1,2,3
Is your Brand on Twitter? (Photo credit: The Next Web) When I tell sales teams about the multi-million dollar deal I closed thanks to social selling it gets their attention. Up to that point, I get a...
View ArticleAcquiring Customers Using Branded Content
The great news is that we’re seeing many more hilarious and effective videos as marketers are looking to branded content to generate awareness (and possibly sales) for their new products and services....
View ArticleReady to Charge for Your Tablet Edition?
Let’s just hold on a minute Unless you’re Visionnaire magazine, which sells for $400 to $1200 each, digital is the future. Then why are so many tablet editions only a pale version of the print or...
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